Flow-State

Holistic concept with outstanding content

Marketing Strategy Setup

Social Media

Photoshoot

Project

Flow-State is an innovative concept how to approach personal training and fitness coaching in a smart way with a maximum impact. zealy created a marketing strategy setup with personas, positioning and channel strategy. The social media part mirrors the Flow-State approach, covering the three piers "body", "mind" and "personal environment". To make it even more outstanding, all the pictures used on Instagram are with real clients.

Result

More than 5000 Impressions within a few weeks, 184% more profile views and +500% website clicks, performance is still improving.

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