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About the company
Cakefriends is all about delicious cakes. Besides stores in the heart of Zurich, the cakes can be ordered online.
Main challenges
Transition the business focus from point-of-sale (POS) to a more pronounced emphasis on e-commerce, facilitated by an enhanced digital marketing infrastructure.
Results
Online orders
203% more online orders in a few month
Social content
More engagement thanks to improved content
Holistic approach
Covering the physical POS measures and aliging the digital
Voices
«Improving our digital presence is key for us, we aim to grow even further in our e-shop, zealy helped us getting into the right direction and building a strong base which leads towards growth.»
Heiko Trautwein, Founder
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